Privacy Policy

Last updated: September 4, 2026

Loyria provides loyalty points and rewards tools for Shopify merchants. This Privacy Policy explains how Loyria collects, uses, stores, and protects information when a merchant installs and uses the app.

Information We Collect

When a merchant installs Loyria, we receive Shopify store information needed to operate the app, such as the shop domain, access token, app installation status, plan information, and app configuration. Depending on the features enabled by the merchant, Loyria may process customer identifiers, names, email addresses, order references, reward balances, and coupon usage. If a merchant explicitly enables an optional module in a future version, Loyria may process the additional information needed to provide that module.

How We Use Information

We use this information to provide app features, authenticate Shopify requests, calculate points and rewards, issue discounts or coupons, show storefront loyalty widgets, operate merchant admin tools, troubleshoot errors, prevent abuse, and comply with Shopify platform requirements and applicable law.

Sharing

We do not sell personal information. We share information only with service providers that help us run the app, with Shopify as required by the Shopify platform, when directed by the merchant, or when necessary to comply with legal obligations.

Retention

We keep merchant and customer data for as long as needed to provide Loyria, support the merchant, maintain security records, and meet legal or platform obligations. When Shopify sends mandatory privacy webhooks, Loyria processes customer data requests, customer redaction requests, and shop redaction requests through its backend webhook endpoint.

Security

Loyria uses reasonable administrative, technical, and organizational safeguards, including request signature validation for Shopify webhooks and app proxy requests. No online service can guarantee absolute security.

Merchant Responsibilities

Merchants are responsible for configuring Loyria in a way that matches their own privacy policy, customer notices, reward rules, and legal obligations. Merchants should disclose their use of loyalty and reward features to customers where required.

Contact

For privacy requests or questions, contact us at support@loyria.com.